Artificial intelligence (AI) is the new big thing. The technology is evolving rapidly, and it could substantially contribute to the growth of companies that become leaders in the field.

Many investors are also looking to cash in by investing in those corporations that seem ahead of the pack. There are many options, but e-commerce titan Amazon (NASDAQ: AMZN) is one of the best. Let's find out why it's a great AI play to buy and hold forever.

The company has made several moves in AI. Last year, it announced Bedrock, a service it provides through its cloud computing platform, Amazon Web Services (AWS). Bedrock helps developers build generative AI applications like ChatGPT, whether they focus on speech, pictures, or videos.

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Source Fool.com