Warren Buffett is intrigued by companies that have strong consumer brands, wide economic moats, and durable demand trends. So it's not much of a shocker that Berkshire Hathaway first invested in Procter Gamble (NYSE: PG) almost two decades ago. 

While the consumer staples stock is just a tiny fraction of Berkshire's overall portfolio today, it has handily beaten the S 500 in the past five years, rising 90% compared to a 56% gain for the broad index. 

For a mature business like Procter Gamble, this market-thumping performance is impressive. Let's take a closer look at what has led to such a remarkable result for shareholders. 

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Source Fool.com