Macroeconomic factors have been playing with e-commerce growth rates over the past few years. Lockdowns led to an unanticipated acceleration, followed by the desire to experience real life and a dip in e-commerce sales.

Are things finally stabilizing? Trends are pointing to people getting comfortable with incorporating physical and digital shopping into their routines now, and e-commerce is back on the rise.

That's great news for industry leaders like Amazon and , which can't thrive without it. But investors may not realize that Kroger (NYSE: KR), the U.S.'s largest non-discount supermarket operator, has recently become one of its top e-commerce companies. Does this spell opportunity?

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Source Fool.com