The stock market has had a strong start to 2024, but different companies have reflected that rebound in varying degrees in terms of share price changes.

Now, it's important to remember that share price alone doesn't tell you a lot about a business, other than what investors seem to value it at a given point of time. A stock may be down because the business is doing badly, but there may be more to the story, too. Likewise, a business that has seen share prices run up doesn't automatically equal a great buy.

You need to see why the stock is moving the way it is, whether the business has a long-term competitive advantage, what its financials look like, and assess its overall growth story. In addition, you want to invest in businesses that you like, understand, and make sense for the composition of your portfolio and the overall goals that you've set for yourself.

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Source Fool.com