27 Million Reasons to Like Starbucks Stock
Starbucks' (NASDAQ: SBUX) brand is no doubt its greatest strength. Consumers worldwide recognize the company's mermaid logo, and they are willing to pay premium prices for what is, in many ways, a commoditized product. Management has done an excellent job at maintaining the brand's relevance over time.
A lot of credit for the company's prosperity goes to Starbucks' incredibly successful loyalty program. The business ended the latest quarter (as of April 3) with nearly 26.7 million active reward members in the U.S., up 17% from a year ago. That's enough reason for investors to like the stock right now.
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Source Fool.com