The digital advertising industry has gotten clobbered over the last year.

A combination of macroeconomic headwinds and difficult comparisons with the pandemic boom led to a crash in digital advertising stock prices, and giants like Alphabet and Meta Platforms both reported revenue declines in their advertising businesses in the fourth quarter, showing the challenges haven't gone away.

However, that sell-off has created some opportunities. Advertising is a cyclical business, and it will recover when brands feel more confident about the economy and consumer spending. When that happens, these two ad tech stocks could surge.

Continue reading

Source Fool.com