Needham analyst Laura Martin recently told clients that has fallen far behind its big-tech peers in generative artificial intelligence (AI), a technology poised for rapid adoption as the broader AI market explodes in the coming years. Martin pointed specifically to Amazon (NASDAQ: AMZN) and Microsoft (NASDAQ: MSFT), predicting that both cloud companies would be "twice as big as Apple" when the dust settles.

Here's what investors should know about these growth stocks.

The bull case for Amazon draws on its leadership in online retail and cloud computing and its momentum in digital advertising. Specifically, Amazon is the largest e-commerce company in North America and Western Europe. Amazon Web Services (AWS) is the largest public cloud in the world, and it offers the broadest and deepest portfolio of artificial intelligence (AI) services. And Amazon recently became the third-largest adtech company in the world.

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Source Fool.com