E-commerce stocks became some of the darlings of the pandemic in 2020 and 2021. Lockdowns forced consumers to turn to online options as health-related fears and closures reduced in-store shopping. Likewise, these stocks suffered in 2022 as consumers resumed most of their offline shopping habits.

This has made 2023 a pivotal year for the e-commerce industry. Will these companies resume pre-pandemic growth rates, or will changing technologies permanently alter their business cases? Investors may gain such insights as Amazon (NASDAQ: AMZN) and Pinterest (NYSE: PINS) release their earnings reports later in July.

Amazon began its existence as an e-commerce pioneer. Today, it accounts for the majority of company revenue, and since most customers and investors think of it as such, that segment remains a critical part of Amazon's image.

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Source Fool.com