Long-term investors aim to identify and buy great companies, and to never have to sell. Warren Buffett once said his favorite holding period was forever. After all, why not make one great decision and let it reward you for years to come? To be clear, never selling is aspirational -- there are certainly valid reasons to sell a stock. But I think setting the default to "never" selling results in better outcomes.

Here are two companies that have earned a spot on my "never" sell list. Each has competitive advantages in its industry, a track record of success, and plenty of room ahead for continued growth and strong financial performance. Let's look at what makes these stocks long-term holdings in my portfolio.

Chances are that if you've purchased something online recently, you did so on Amazon (NASDAQ: AMZN). Put simply, that could be the thesis statement for owning the company. As long as Amazon is the go-to online marketplace for millions of people, there's a good chance it will remain a winning stock for investors.

Continue reading

Source Fool.com