Bear markets are terrible to live through, with volatile markets often markets by swift declines and ascents as stocks chart a generally downward path. It is very hard to maintain the fortitude needed to buy and hold when Wall Street is in a deeply negative mood. This is where focusing on stocks paying dividends can help you manage your concerns.

Today we are going to focus on two iconic dividend names -- PepsiCo (NASDAQ: PEP) and Walmart (NYSE: WMT). Let's see what makes them no-brainer buys should the market plunge further.

Whenever the name Pepsi comes up, the obvious next thing that invariably happens is a comparison to Coca-Cola. But that's actually not a great comparison anymore. Yes, both companies market internationally known drink brands, but PepsiCo is so much more than a beverage company. It also owns snack food giant Frito-Lay and a host of food brands, headlined by Quaker Oats. In other words, it is far more diversified than Coca-Cola. For conservative investors that should be seen as a key selling point.

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Source Fool.com