2 Reasons the Second Half of 2020 Looks Bright for The Trade Desk
The coronavirus outbreak and the business shutdowns that ensued wreaked havoc on many industries earlier this year. But some were more negatively impacted than others. One industry that saw a significant setback because of COVID-19 was digital advertising -- programmatic advertising, in particular. The same agility that's been attracting marketers to programmatic advertising and helping it gain market share worked against it in March and early April as brands and ad agencies indiscriminately paused and reduced ad spend across all ad formats.
Powerhouse ad-tech company The Trade Desk (NASDAQ: TTD), which operates the leading platform for buying ad inventory programmatically, saw a temporary hit to its business in March and April, just like most other digital advertising businesses did. Fortunately, however, business is now looking up for The Trade Desk, with double-digit year-over-year revenue growth rates likely returning during the current quarter.
Here's a look at two reasons for investors to be optimistic about the tech company.
Source Fool.com
