Amazon (NASDAQ: AMZN) continues to face one of its more challenging periods in years. Even after reporting a 9% net sales increase for 2022, the company failed to earn an overall profit.

Investors can find reasons to buy Amazon despite that sluggishness. The question is whether a critical challenge outweighs the reasons for owning the internet and direct-marketing retail stock.

Amazon Web Services, better known as AWS, is arguably the best reason to own the company. Amazon launched cloud services through AWS to support other online sellers, and its success ended up pioneering the cloud-computing business. Even though numerous tech companies have entered the cloud business in one form or another, Amazon remains the leader in this  space.

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Source Fool.com