Investing can be as straightforward or as complicated as you want it to be. There are businesses to own that are difficult to understand without specialized expertise and others that are very easy to grasp. Which type to buy is a decision investors must make for themselves.

There are two stocks I own whose businesses are very easy to understand. These simple stocks are long-term winners with bright futures ahead -- and as a consumer, you likely know them well, too.

At the most basic level, most consumers know (NASDAQ: AAPL) because of its hardware devices. Whether it's Mac computers, iPhones, or the newly announced Vision Pro mixed reality headset, Apple has become one of the best-known brands in the world.

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Source Fool.com