Investor psychology is hugely important in the stock market. That's part of the reason why companies use stock splits to lower their share price, making them more attractive and accessible to smaller investors without changing the overall market value of the company. These events are usually seen as bullish signs and can boost interest in a stock. 

Over the last few years, Nvidia (NASDAQ: NVDA) and Amazon (NASDAQ: AMZN) have used stock splits multiple times to manage their impressive share price growth. Let's discuss why they could continue to reward investors as they pivot to artificial intelligence (AI) technology. 

Since its IPO in 1999, Nvidia has been no stranger to stock splits, using the technique a whopping four times to manage its explosive growth. But despite these efforts, shares remain pricey at $435 a pop. They could become even more valuable as the chipmaker fully exploits its massive long-term opportunity in artificial intelligence hardware. 

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Source Fool.com