Investor psychology is a big deal in financial markets. And public companies often enact stock splits, which involve dividing each of their shares by a certain amount to reduce the price without changing the company's overall value. Splits can make a stock more liquid and appealing to smaller investors, which is a bullish sign.

Let's discuss why Amazon (NASDAQ: AMZN) and  (NYSE: SHOP) could continue rewarding investors after their recent stock splits.

Since its initial public offering in 1997, Amazon has undergone four stock splits to manage its soaring price growth. The most recent split (20-for-1) happened in mid-2022, and it preceded a significant rally that has seen shares jump 54% in 2023 alone as investors look optimistically at new tailwinds such as cost-cutting and artificial intelligence (AI). 

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Source Fool.com