Americans watched more streaming video last year than ever before. In all, U.S. viewers streamed more than 19.4 million years of content in 2022, up 27% according to Nielsen's 2022 "Streaming Unwrapped" report. 

The combination of new and expanded streaming services that debuted last year helped fuel the rise. For example, Paramount Global introduced Paramount+ last year, while Netflix (NASDAQ: NFLX) and Disney (NYSE: DIS) each launched an ad-supported tier. These lower-cost options helped attract bigger audiences than ever before.

The report highlighted how important original content is to streaming platforms as a competitive advantage. In fact, in a growing number of cases, original programming outperformed acquired content, in some instances by a wide margin.

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Source Fool.com