Growth investing has come back in favor this year. Investors have been bidding up many of last year's out-of-favor stocks, starting just as the tax-loss selling concluded at the end of 2022. I've gone shopping. Have you?

Rover (NASDAQ: ROVR) and Coupang (NYSE: CPNG) are a couple of the stocks that I added to my personal portfolio in January. I have my reasons. Can I share those reasons with you? Let's take a closer look at two of the stocks that I have already bought in 2023. 

Life has been pretty good for pets in recent years. We can start with the trend of humanization for our furry friends. We've always loved our dogs and cats, but now many of us are treating them as if they're really part of the family. It's not just therapy dogs or service animals out in public during social outings now. We're also moving away from dry kibble to fresh foods. We're feeding family, after all. The humanization of pets was already underway, and then the pandemic happened. We were stuck at home. We wanted companionship. Pet adoptions took off like a leash-free greyhound at a dog park. 

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Source Fool.com