Building wealth through the stock market doesn't have to be complicated, but it does require a strategic approach. Dipping in and out of the market during down periods or trying to time the best windows to invest is a flawed strategy for most investors. It can actually make your losses even worse and significantly derail your long-term investing goals. 

Consistently investing in great companies in all types of markets -- bear, bull, and anything in between -- takes out the complicated guesswork and helps build a robust portfolio over time. Let's take a look at two great companies that can enrich your portfolio for many years to come and why they might belong on your 2023 buy list. 

If Airbnb (NASDAQ: ABNB) were the average travel stock, I might not be as optimistic about its long-term growth prospects. That's not to say travel stocks don't have prolonged runways for growth as the industry rebounds from the pandemic, because many likely do. It's more of a reflection of the fact that Airbnb is attuned to the trends and developments driving the travel space forward, and it is also poised to directly benefit from workplace changes happening in the wider economy over the next decade and beyond.

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Source Fool.com