Some investors love picking up shares of the latest top performers, with the idea of getting in on a stock that already has a lot of momentum. Other investors do just the opposite, fleeing these shares, thinking that they've climbed so much that they may be ready for a decline. After all, a stock generally doesn't advance nonstop forever without marking a pause.

Both moves could work out nicely or badly, and that's why it's important to consider your potential buys on a stock-by-stock basis. Let's zoom in on two of 2023's top performers, technology and consumer goods giants Amazon (NASDAQ: AMZN) and (NASDAQ: GOOG) (NASDAQ: GOOGL). In the case of both of these stocks, you'll probably regret it if you don't hop on the bandwagon and buy these shares before year-end. Let's find out why.

Image source: Getty Images.

Continue reading

Source Fool.com