3 Advantages Behind The Roku Channel's Success

One of the biggest pieces of Roku's (NASDAQ: ROKU) platform business is The Roku Channel. The service aggregates content from other ad-supported media companies alongside some content it licenses on its own. There's also a nascent premium subscription offering within the service.

Ad-supported streaming is significantly outpacing growth in subscription video, and The Roku Channel has been a big beneficiary. And while content owners could go it alone and promote their apps directly on Roku's platform, the service offers several advantages.

Image source: Roku.

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Source Fool.com