Sunday was a big day in the world of sports as football fans settled in to watch the Super Bowl. However, most will agree that it isn't just about the gridiron, as it's also arguably the biggest day of the year for advertising.

To get in on the action, companies forked over roughly $7 million for a 30-second ad. Furthermore, last year's game was viewed by a record 115 million fans, and the 2024 viewership is expected to surpass last year's total. Where else can marketers reach an audience of that magnitude?

One of the recurring themes of this year's advertising bonanza was artificial intelligence (AI). Recent developments in the field of AI were on full display during the big game, as some of the biggest names in the field made a splash during the commercial breaks. Let's look at three of those companies and what it means for investors.

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Source Fool.com