3 Big-Brand Stocks That Are Winning With Teens

"All businesses need to be young forever. If your customer base ages with you, you're Woolworth's."
-- Jeff Bezos

For most businesses, there's no more valuable customer than one just beginning their life as a consumer. These shoppers are just developing brand affinity and have a lifetime of purchase decisions ahead of them.

That's why advertisers focus so intently on what the 18-34 age demographic thinks, and it's also why investors should pay attention to how the companies they own are performing with their youngest customers. Piper Sandler's semi-annual Taking Stock With Teens survey offers one of the best windows into how members of Generation Z are spending their money.

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Source Fool.com