3 Big Opportunities for a Blue Apron Holdings Turnaround in 2018

Blue Apron Holdings' (NYSE: APRN) first months in the public markets have been a series of unfortunate events.

Even before the company went public at the end of June, its $15 to $17 pricing range was dashed by Amazon's acquisition of Whole Foods, and the company ended up selling its shares for just $10. Since then, the meal-kit service has been plagued by a management reshuffle, problems transitioning to a new facility, slowing sales, and layoffs. As a result of these challenges, the stock has lost 60% of its value since the IPO, and CEO Matt Salzberg moved on to the executive chairmanship two weeks ago to be replaced by CFO Brad Dickerson, who brings 12 years of experience with Under Armour, where he served as COO and CFO.

Still, while Blue Apron is clearly a busted IPO, the company is far from dead as meal kits are still a growing industry. With that in mind, let's take a look at the company's three biggest opportunities going forward.

Source: Fool.com