The stock market is full of noise, but over the long term, some of the best investments are made by choosing a quality company and holding it over several years, if not decades.

For example, Warren Buffett-led Berkshire Hathaway acquired most of its Coca-Cola and American Express holdings over 30 years ago. Both investments have compounded greatly, each providing hundreds of millions of dollars in dividend income for Berkshire each year. Moreover, Berkshire's stake in both companies has increased thanks to share buybacks.

Union Pacific (NYSE: UNP), United Parcel Service (NYSE: UPS), and Clorox (NYSE: CLX) all have what it takes to be lifelong holdings as well, especially if you're interested in generating passive income. Here's why these companies stand out as solid blue chip dividend stocks to buy now and hold forever.

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Source Fool.com