It's always important for investors to keep an eye on the next generation's tastes and purchasing habits.
After all, as Amazon founder Jeff Bezos has said, brands have to stay young forever, and the youngest generation of consumers often has its finger most closely on the pulse of what's trending. That's why it's a good idea to pay attention to Piper Sandler's semi-annual survey of American teenagers, Taking Stock With Teens.
The just-released spring update of the survey uncovered a number of surprising findings -- female spending in apparel is quickly rebounding, 9% of respondents had traded in cryptocurrency, and 69% of teens plan to take the coronavirus vaccine when it's available to them. The report also sheds light on the brands that are winning with teens, which bodes well for their long-term future. Here are three, in particular, that stood out in the survey.
Source Fool.com