There's a seismic shift underway within the premium streaming arena. That is, recognizing there's not enough profitable business to go around, the market's key players are finally being forced to fight harder to win customers. It's too late to back down now, though, as billions and billions' worth of dollars have been sunk into several on-demand platforms. The studios and media outfits behind them have to make them work.

Wise investors will take a step back and study this shakeup, since its long-term consequences will be significant. Some familiar premium (ad-free and ad-subsidized) names will survive. Others won't...at least not as we know them.

Fans of the hit show Yellowstone can now watch the first four seasons of the popular program on Peacock. It's noteworthy simply because Peacock parent NBCUniversal -- a subsidiary of Comcast (NASDAQ: CMCSA) -- didn't originally produce the show. It was first filmed by competitor Paramount (NASDAQ: PARA), and first aired on the Paramount Network.

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Source Fool.com