Trying to figure out how to invest in cryptocurrencies can be a challenging endeavor for most market participants. The industry is still new and undeveloped, and it is extremely volatile. Furthermore, investors aren't able to conduct the same type of analysis on digital assets that they would on stocks.

So, if you're not yet ready to jump fully into the cryptocurrency world, you might consider investing in Walt Disney (NYSE: DIS), Nike (NYSE: NKE), and Starbucks (NASDAQ: SBUX) -- three familiar companies that are pushing to introduce Web3 features into their business models.

RJ Fulton (Walt Disney): Although you may not think of Disney as an innovator, the entertainment giant is slowly but surely building out its vision to prepare for the future of Web3.

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Source Fool.com