3 Companies Mastering the "Land-and-Expand" Strategy

The stock prices at Alteryx (NYSE: AYX), Twilio (NYSE: TWLO), and Veeva Systems (NYSE: VEEV) have all been on a tear over the past two years, with all three companies soundly beating the market. These software-as-a-service (SaaS) businesses have different customers, but all three use a "land-and-expand" strategy to help power revenue growth. 

What is "land-and-expand," how is it used, and what should investors look for to know whether it's working? 

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Source Fool.com