It's easy to follow the herd. It can be far more lucrative to carve your own path. Disruptors often fail, but when they succeed they birth bar-raising business models and wealth-altering results for early believers. 

If you're willing to risk the volatility that comes with thinking differently, there are several publicly traded companies that are turning heads out there. Airbnb (NASDAQ: ABNB), Sleep Number (NASDAQ: SNBR), and Bumble (NASDAQ: BMBL) are three disruptors I love right now.

I have nothing against hotel chains. They offer easy access, scalable cleaning, dining, and maintenance solutions, as well as a great way to use credit card reward points. However, they can also be small, stuffy, and noisy. Sometimes you want something a little more unique and a lot more spacious, and that's where property rentals come in.

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Source Fool.com