3 E-commerce Stocks Not Named Amazon to Buy Before the Holiday Season

Predictions for total retail spending for the upcoming holiday season are mixed, but one thing is certain: More shopping will be done online than ever before. Amazon is certainly well-positioned to benefit from that, but for some investors, its massive $1.6 trillion valuation is a turnoff. Here are three much smaller e-commerce alternatives that are likely to come out of 2020 as winners for investors.

Deloitte is estimating overall retail sales for the holiday quarter will increase only by 1% to 1.5%, but online sales are expected to increase by 25% to 35% over last year. That points to a massive shift from brick-and-mortar shopping to online for gift-buying, and Shopify (NYSE: SHOP), Etsy (NASDAQ: ETSY), and Mercado Libre (NASDAQ: MELI) and are all poised to benefit.

Shopify's platform enables businesses of all sizes to start and run e-commerce stores. Etsy's marketplace provides a popular website for artisans to sell handcrafted goods. Mercado Libre serves over 600 million people in Latin American with e-commerce and payment services.

Source Fool.com