When it comes to its track record of smartphone innovation, Apple (NASDAQ: AAPL) stands as the market leader. Since its introduction back in 2007, the iPhone has kickstarted a new industry and spawned numerous copycat designs. Thirteen years later, the company is still growing steadily and seeing its share price hit new all-time highs, almost tripling from the level it traded at five years ago.
The company has built up a strong following of loyal fans who scramble to grab the latest models of iPhones and iPads as soon as they are released. It's uncommon to witness such deep devotion to a technology company, in an era when people are increasingly spoiled for choice among gadgets. Apple has something unique and special going for it that endears people to its products and services.
Here are three great reasons to own part of this technology business.
Source Fool.com