3 Metrics to Understand Before Investing in a Company
Different metrics can give you insight into the different parts of a company's operations and financial standing. On the outside, things may seem to be running well, but you'll often find that looking at a company's financial statements will reveal that everything that glitters is not gold.
This doesn't mean you need to know a company's finances from front to back, but there are a few metrics you'll want to have an idea of before deciding to invest.
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Source Fool.com