3 Reasons Amazon Won the Holidays

Amazon (NASDAQ: AMZN) shares surged the day after Christmas after both the e-commerce giant and third-party reports showed strong holiday sales for online sellers.

Mastercard SpendingPulse said that overall retail sales rose 3.4% in the period from Nov. 1 to Dec. 24. Online sales surged 18.8%, better than last year's growth of 18.4% as e-commerce continues to take up a greater share of overall retail sales, clocking in with a 14.6% share this year. By comparison, overall retail sales growth slowed from 5.1% in the 2018 holiday season. 

Amazon itself shared another vague announcement touting its record growth. Amazon said it had record-breaking sales in the period, and its third-party sellers saw double-digit growth from a year ago, selling more than 1 billion items. Amazon devices -- including Echo Dot, Fire TV Stick with Alexa Voice Remote, and Echo Show 5 -- were big sellers, and its top-selling departments were toys and games, fashion, home, and beauty.

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Source Fool.com