3 Reasons Amazon's Grocery Ambitions Won't Destroy Kroger
The mere threat of it entering your market segment is troubling to many companies. "It" is Amazon.com (NASDAQ: AMZN) and it has destroyed countless small retailers and has taken a bite out of some bigger names as well. And, it did all of that almost entirely online. Now with relatively new plans to develop its own brick-and-mortar grocery store chain employing Amazon's usual technological take on shopping, even grocery powerhouses like Walmart and Costco have a reason for concern.
If you're thinking Kroger (NYSE: KR), the nation's biggest pure-play in groceries, is destined to be the next casualty of Amazon's never-ending expansion, though, think again. It may not have been entirely ready for the advent of Amazon Fresh or Walmart's foray into curbside pickup, but the iconic grocery store chain is now melding tech and food shopping just as well as Amazon likely will. And, it's doing so with an advantage Amazon doesn't have.
In short, there are three key reasons Amazon's latest entry into the food-selling space isn't quite the threat to Kroger it's been made out to be.
Source Fool.com
