3 Reasons Disney Investors Should Toast Epcot's Food & Wine Festival

The Epcot International Food & Wine Festival opens today at Walt Disney's (NYSE: DIS) Florida resort, kicking off a 75-day festival that will feature kiosks selling foodie-approved edibles and drinks, as well as stages offering culinary workshops and nightly concerts. It's a big deal for Epcot, Disney World's second-most-popular park.

Folks don't typically associate Disney as a place for adults to get their drinks on. The resort's original Magic Kingdom park didn't even offer alcoholic beverages until the Be Our Guest restaurant opened in 2012. Epcot has never shied away from serving up potent beverages, but the annual festival tends to bring out the party animal lurking inside many of its visitors.

Disney shareholders don't mind. Disney's theme-park attendance has been sluggish for the second year in a row, and anything that the media giant can do to generate more turnstile clicks and revenue than the year before can only help. Let's go over a few of the things that this year's festival is doing to improve Disney's financial performance.

Source: Fool.com