3 Reasons HBO Max Might Cost the Same as HBO Now
AT&T (NYSE: T) revealed some key details about its forthcoming streaming service HBO Max earlier this year, but one key detail remains unknown. So far, nobody at AT&T or its WarnerMedia subsidiary has officially announced a price for the service, which includes everything on its HBO Now service and much more. But WarnerMedia chief and AT&T COO John Stankey is considering a price point of $14.99 per month, the same as HBO Now, according to a report from Dylan Beyers of NBC News.
That price point may seem strange to both consumers and investors considering that HBO Max promises much more content than HBO Now, but there are three good reasons for Stankey and company to price the more robust service at the same price.
Image source: AT&T.
Source Fool.com