3 Reasons I Just Bought Shares of Lululemon

Despite rising inflation, rising interest rates, war in Europe, and just an overall terrible feeling about the economy, households are still spending plenty of money on ... clothes! Quite a bit more, in fact. According to the U.S. Census Bureau, shopping on new threads is up 10% year over year through the first half of 2022, outpacing the rising cost of living.

Lululemon Athletica (NASDAQ: LULU) is a top beneficiary here. Granted, this isn't a new trend. Lululemon has been a high-growth business for years, one of the best in the apparel industry over the last decade. So I (finally) got off the fence and made my first purchase. Here are three reasons why.

For the uninitiated (myself included, until recently), Lululemon evokes images of overpriced leggings and athletic-inspired clothing. That isn't an unfair visual. Lululemon has built itself as a premium brand. But that's OK.

Source Fool.com