3 Reasons Retailers Are Headed to the Metaverse
It's absolutely vital to the success of any business to be near its customers, but for retailers, this statement is doubly true. People put up all kinds of barriers to purchases, so there becomes a sort of silent arms race between potential customers and modern retailers who are trying to reduce the friction.
Understanding this is vital to understanding why retailers like Walmart and Samsung are investing big bucks in metaverse real estate and working to develop a whole new sort of commerce. Metacommerce, for lack of a better term, has huge potential for growth in a virtual realm that's still trying to figure out what it's going to be. So, of course, retailers are headed to the hottest digital frontier.
There are many reasons this actually makes sense -- here are just a few.
Source Fool.com
