After dropping 82% in 2022, (NASDAQ: ROKU) shares have outperformed the market this year, rising some 50% through late October. There seems to be more optimism now surrounding the streaming platform. 

And thanks to recent developments, the stock could climb further. Leading streaming service Netflix reported strong subscriber numbers for the three-month period that ended June 30. Investors likely hope that Roku will also impress Wall Street when it announces its third-quarter financials on Nov. 1. 

Yet, while it's easy to get caught up in the short-term momentum, it's best to take a step back and focus on attributes that make a company a smart investment over the long haul. Here are three reasons this streaming stock looks like a no-brainer buy right now. 

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Source Fool.com