3 Reasons Square Is Pushing Cash Card So Much

There are over 3.5 million people using Square's (NYSE: SQ) Cash Card, the debit card linked to its popular mobile payments app Cash App. That's between 15% and 20% of the app's rapidly growing user base, CFO Amrita Ahuja confirmed at a recent investors conference.

But unlike most prepaid debit cards, Cash Card fits into a much broader ecosystem of services. It's important for Square investors to understand Cash Card's place in Cash App, and why Square is putting such a big focus on the product. Here are three main reasons.

Image source: Square.

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Source Fool.com