3 Reasons Why Blue Apron Stock Keeps Falling

Breaded but mostly battered investors of Blue Apron (NYSE: APRN) thought they were finally getting a break when their stock moved initially higher after posting quarterly results on Thursday morning. It didn't last. Shares of the leading meal-kit provider may have opened higher on Friday, but Blue Apron was hitting new lows less than an hour into the new trading day.

Blue Apron is a mess right now, and posting merely "horrible" results instead of "really horrible" results isn't going to cut it for one of this year's most prolific IPO duds. Let's go over the reasons why the market's spitting Blue Apron back out after its third-quarter financials.

Image source: Blue Apron.

Source: Fool.com