The market has risen this year on the back of hot new artificial intelligence (AI) tools from the likes of OpenAI, , and Google. These companies are betting the farm on AI.

For example, Microsoft is investing $10 billion into start-up OpenAI to take on the Google search engine monopoly. Seeing potential dollar signs from what could be the next wave in the computing revolution, investors have started to bid up technology stocks. The Nasdaq 100 index is up an incredible 46% so far in 2023.

Technology giant Amazon (NASDAQ: AMZN) is no stranger to the AI bull market, with its shares up 55% year to date. However, smart investors know that Amazon's earnings power (and over the long term, its stock price) will be impacted by more than just AI tools. Here are three reasons to buy Amazon shares that have nothing to do with AI.

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Source Fool.com