Technology giant (NASDAQ: MSFT) has become a Wall Street darling again thanks to its prominent position in the rapidly expanding artificial intelligence (AI) space. Its partnership with OpenAI, the company that developed ChatGPT, has brought Microsoft to the forefront of the ongoing AI revolution.

According to ARK Invest's Big Ideas 2023 report, AI is estimated to generate $90 trillion in enterprise value in 2030. Even if it only reaches a fraction of that estimate -- an older report by PWC, for example, places its estimate at roughly $16 trillion -- the potential in the space is undeniably massive. Microsoft's shares are now up by roughly 40% so far this year. Yet there is still significant upside potential in the stock, especially for long-term investors.

Here are three reasons why retail investors should add Microsoft stock to their portfolios now.

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Source Fool.com