3 Retailers Ready for an Omnichannel Future
Amazon (NASDAQ: AMZN) has dominated the e-commerce industry for decades, with almost 50% market share in the U.S. However, some retail competitors are now catching up by using physical store locations to better their online offerings. Smart management teams are taking advantage of inventory at brick-and-mortar locations to improve shipping times and the overall e-commerce experience for consumers. Target (NYSE: TGT), American Eagle Outfitters (NYSE: AEO), and lululemon athletica (NASDAQ: LULU) are three stocks ready to thrive in this omnichannel future.
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From 2011 to 2018, Target's stock went nowhere. So did its sales and profits. However, since CEO Brian Cornell took the helm in May of 2018, the company's prospects have started to change course. It began with remodeling many of Target's 1,897 store locations to optimize for delivery, in-store pickup, and customer experience. Remodels and continual investments in a nationwide fulfillment network allow Target to offer more customers same-day delivery through its Shipt platform, improving the online experience for shoppers. It also has improved the shopping experience on Target.com, which now offers curbside pickup and delivery, something even Amazon cannot offer.
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