(NYSE: SHOP) is once again in investors' good graces. The e-commerce leader's stock price is already up more than 70% so far in 2023, as the market has begun to appreciate its exceptional long-term growth potential.

Yet fortune-building gains could still be ahead for investors who buy shares today. Here are three reasons Shopify's stock is still a great buy. 

E-commerce sales exploded during the early stages of the pandemic when COVID-related restrictions forced many retailers to shutter their stores. Online retail sales then slowed once those safety measures were lifted and people returned to their traditional shopping locations. But investors shouldn't make the mistake of projecting the recent downturn in e-commerce growth too far into the future.

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Source Fool.com