The legendary investor Peter Lynch once famously said: "Everybody in the world is a long-term investor until the market goes down." That's why investors often claim they'll hold a stock forever and pass it down to their grandchildren as it surges to new highs, yet immediately rush for the exits once a slight interest rate hike drives down the market.

Lynch, like many of the world's most successful investors, believes that people need to tune out all the near-term noise to truly build generational wealth. So today I'll highlight three evergreen stocks that deserve to be bought and held forever: Coca-Cola (NYSE: KO), Amazon (NASDAQ: AMZN), and (NASDAQ: MSFT).

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Source Fool.com