3 Stocks Where Shrinking Revenue Is No Big Deal

If you stop reading income statements at the top line, you're missing out on the whole story. Revenue growth or lack thereof is just one dimension of multidimensional companies. Periods of top-line declines aren't fatal, and in some cases, they're actually preferable.

McDonald's (NYSE: MCD), Groupon (NASDAQ: GRPN), and Conn's (NASDAQ: CONN) are all going through a stretch where revenue is going the wrong way. It's not the end of the world, however. All three stocks are trouncing the market as all three are trading 37%, 40%, and a whopping 112%, respectively, this year. There's a unique reason for why each of these three companies is not living up to the prior year's top-line standards, and the market's cool with it on all three fronts. Let's dive into all their stories.

Image source: Groupon.

Source: Fool.com