3 Surefire Reasons to Buy Chipotle Stock Today

Chipotle Mexican Grill's (NYSE: CMG) high stock price may send mixed signals to investors. While the high price is a sign of success, it has also put it on stock split watch as small investors hope that the shares become more affordable.

Nonetheless, a nominal stock price actually holds much less meaning for a stock than growth, earnings, and other metrics. Investors should focus on three factors that took Chipotle stock higher before, and will likely do so in the future.

From the beginning, Chipotle has stood out among fast food restaurants for its health-oriented food sourcing practices. It does not serve food with artificial colors, flavors, or preservatives. It also forbids the use of can openers and freezers, and has committed to responsibly raised meat with no added hormones.

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Source Fool.com