Bull markets are times of burgeoning opportunity, and with opportunity comes risk that's easier to sweep under the rug than to account for soberly. Especially after a brutal 2022, investors are apt to return to the good times of bull markets past, and that's why the temptation to make ill-advised moves with your money is going to be strong if 2023 sees stock prices shoot upward once again.

The good news is that with a bit of mental preparation today, you can inoculate yourself against making (at least a few) portfolio-harming mistakes if the bull market returns with vigor. Here are three of the juiciest -- and most dangerous -- missteps that are likely to tempt you. 

One of the all-time bugbears of investors, young and old, is buying shares of a company on the basis of its short-term price performance rather than its long-term merit, and it's not very surprising why. Look at this chart of Tilray Brands' (NASDAQ: TLRY) shares in early 2021:

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Source Fool.com