(NASDAQ: ROKU) is on many growth stock investors' radars following its 100% surge in 2023 through early September. That rally has trounced the 18% gains of the S 500 and roughly doubled the returns that streaming giant Netflix (NASDAQ: NFLX) has seen year to date.

Blindly chasing high returns is not a sound investing strategy, however. Shareholders are better off examining what makes a business stand out from other investment prospects. With that goal in mind, let's look at a few unique factors that will drive returns for Roku stock going forward.  

The main catalyst for Roku's rally in 2023 has been a surprising rebound in its core advertising business. After rising just 1% in fiscal Q1, sales trends accelerated to an 11% increase in Q2. Roku is projecting another improvement in the current quarter as revenue growth speeds up to greater than 20%.

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Source Fool.com